MEET PRIVATE LABEL

Private Label took shape through ongoing conversations over many years amongst a small group of friends and colleagues that saw an opportunity to do things differently. To combine the facets of brand marketing and connect the dots in a way that provides value and efficiency without sacrificing creativity or experience.

 

Private Label is a female-founded integrated communications studio providing customizable expertise in strategic marketing, brand storytelling and commercial strategy. We created this dynamic, scalable model to mobilize creative initiatives through a business lens for hospitality, lifestyle and consumer brands. In short, we are in-house know-how meets agency services and expertise.

​

In creating Private Label, we wanted to break down the cumbersome model of multiple agencies, freelancers and internal staff inevitably working in silos. We purposefully focus on solutions, not scopes, and act as a cohesive partner with a quick-to-market mentality to execute against both short and long-term ROI.

 

But just as important as what we do is how we do it. We’re strong believers in the necessity of soft skills. Adaptability. Collaboration. Good judgment. High EQ. These are crucial skills to the success of any business and ones we’ve honed over decades in-house and at agencies large and small, working on diverse businesses from Fortune 500 companies to media behemoths to independent hotels.

​

Thank you for taking the time to meet Private Label.